Evanston, IL – May 2010 – DARD Products, home of the Tagmaster line, proudly announces that it has again been ranked on the 2010 Counselor Top 40 Suppliers list by the Advertising Specialty Institute® (ASI), the largest media and marketing organization serving the advertising specialty industry. The annual top 40 list was unveiled earlier this month at the ASI show in New York City at The Plaza Grand Ballroom.

The annual list ranks in order the largest promotional products industry supplier firms, based upon 2009 gross revenue submitted to Counselor Magazine’s State of the Industry survey. DARD Product’s ranking this year is #24, up from last year’s #35 position on the list.

"We are greatly honored to be named a top supplier by Counselor magazine this year and even more proud of our move up in the ranking to #24," said Cary Shevin, President of DARD Products

ASI’s Top 40 Supplier ranking is yet another honor DARD Products adds to a growing list of awards. Earlier this year PPAI awarded DARD Products with two Supplier Achievement Awards. The awards were Gold for "Self-Promotion" and Silver for "Best full Line Catalog" categories. Last Year Bonni Sandy Shevin, Vice President DARD Products and President of DARD Design, was nominated ASI’s International Person of the Year.

"DARD Products works tirelessly to provide quality product, great customer service, and creativity for our clients across the country and world," said Michelle Michelsen, Executive Director of Sales and Marketing DARD Products. "We are proud to be family-owned and make it to the #24th spot without any acquisitions,"

Dard Products is a family-owned business with three generations serving the promotional products industry. Dard was founded in 1949 by Jack Shevin out of the family garage and offered four styles of hot-stamped plastic key tags. Dard Products is now headquartered in Evanston, IL with over 100,000 square feet, with a product offering of more than 500 items, and over 200 full time employees. Dard Products is proud to be a union factory.