Six years into the new millennium, companies now have a more significant grasp and understanding of the important correlation between promotional products and business growth. (This “awareness” actually began in the late 1990s, only to suffer an unfortunate slump in 2001-2002, but is now back on the rise again.) A wise move considering that today the promotional products industry is an $18.01 billion business. The leading three categories of promotional products chosen for use are: wearables (e.g., shirts—T-shirts, polos and jackets—and caps/hats); writing instruments (e.g., pens primarily, but also highlighters and pencils); and calendars (e.g., wall and wallet size, desk diaries, pocket secretaries and more).